Personal Guidance Fund Enables Local Young People To Make Better Career Choices

The Careers and Enterprise Company issued the Personal Guidance Fund as a response to the Government’s Careers Strategy and The Gatsby Charitable Foundation’s Benchmarks of good practice in careers provision. The fund has been designed to test innovative and cost-effective models of personal guidance that develop best practice and case studies, which can then be scaled up and integrated across the wider education system.

Personal guidance is vital for students to make realistic and informed decisions about their future careers. Revised Statutory Guidance (issued October 2018) states every student should have a personal guidance interview with a qualified careers adviser before they are 16 years old, and the opportunity for a further interview by the time they are 18.

Chief Executive Kieran Gordon announced that “Career Connect is a North West Charity established to support and enable young people and adults to make well-informed career choices and improve their future life chances. Our success in gaining Personal Guidance funding from the Careers and Enterprise Company means we can ensure more young people are well prepared to make the most of their personal guidance interactions and will be given the opportunity at an earlier stage to reflect on their career options.”


He continued “Through the Personal Guidance Fund, we are delivering an inspirational programme of personal guidance activities in six schools in Greater Manchester and six in the Liverpool City Region that will raise their pupils’ aspirations and work with teaching and pastoral staff to deliver the best possible outcomes for their students.  Through our personal guidance programme, Career Connect Advisors will inform, enthuse and engage pupils in their career planning through the use of innovative digital tools and involve the whole school community in developing a case study of best practice. For the more vulnerable students, targeted support will be offered to help address the barriers they face and to build the skills necessary for future success.”


Career Connect is currently providing careers advice and guidance services in schools in Salford, Manchester and across the Liverpool City Region; seeking to ensure young people receive effective career management support to make realistic choices through aspirational, inspirational and motivational (AIM) activity. In addition to one-to-one personal guidance, enterprise and employability support, Career Connect’s delivery in schools and colleges includes curriculum consultancy, digital tools, psychometric assessments and targeted group sessions.

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